Web
site development prices can vary from a few hundred to
a few thousand dollars, depending on the size and complexity
of the site, and the amount of content you provide. We will be
happy to give you a free estimate based
on your requirements.Web sites may include, but are not
limited to, design, marketing copy, photos, illustrations, animation,
music, voice, video, e-mail, forms, digital photography, graphical
navigational menus, e-Commerce, mailing lists, electronic newsletters,
live chat, visitor counters, third-party java applets, databases,
password protected pages, dynamic content, and more! We program
in ASP, SQL, Visual Basic, Jscript, ANSI C, XML and HTML.
1- PAY
PAL. This popularE-Commerce
solution combines our Web design, programming and free
Pay Pal (www.paypal.com)
shopping cart. This approach costs less than
other e-Commerce choices because there are
no fees for shopping cart development, secure
Web hosting (Pay Pal handles secure transactions),
a security
certificate, an internet merchant provider
or payment
gateway. For
more information about Pay Pal or to sign up for a free
Pay
Pal account, click on the icon below:
2- MIVA
MERCHANT. If you are interested in a more robust,
self-contained E-Commerce solution, we can develop your site
using Miva Merchant Software (www.miva.com).
This solution involves third-party costs for secure
Web hosting,
an annual security certificate, an Internet merchant
account and a payment gateway. Miva Merchant has many features
and also allows third party add-on modules.
Free submissions are accepted by Alta Vista,
Yahoo, Google, America Online, Netscape, Hotbot, Lycos and
MSN. Free submissions
are not guaranteed by the free engines, and results take
up to eight weeks to appear. Pay-per-click keyword
marketing allows competitors to vie for top spots in major
search engines, including Yahoo, Alta Vista, MSN,
Google, AOL and Lycos. You pay only on click-throughs to
your site.
Google finished January 2006
with 48 percent of the U.S. search market, trailed by Yahoo
at 22 percent and MSN at 11 percent, according to Nielsen/Net
Ratings.
According
to a March/April 2004 analysis of search engine market
share by Onestat.com, the seven largest search engines on
the web are:
After
we evaluate your Web site for its search engine readiness
and make needed changes to the content and/or metatags (search
engine optimization), we will manually submit your site to the
top free
search engines
and
directories.
Manual
submissions
are preferred and automated submissions are often banned (which
is why we don't automate). We will provide
a search engine report approximately
eight weeks later to measure results. This allows enough time
for the search engines and directories to process requests, update
their databases and display new listings.
Free
Engines & Directories
The
following major search engines and directories offer free
basic submissions: Alta
Vista, Yahoo,
Google,
MSN and
DMOZ (the
Open Directory Project, which provides listings to America
Online, Netscape, HotBot,
and Lycos).
Submissions to free engines and directories take two to eight
weeks to appear online if they are accepted. Free search
engines and directories do not guarantee acceptance or rank,
but an
optimized home page will improve your results.
We
cannot guarantee rank or placement in any of the free engines
or directories; however, we will do everything possible to increase
your chances. Several of our clients enjoy fantastic rankings
due to our work. Readour
search engine success stories for more details. For faster,
guaranteed results, consider the "Rapid Inclusion" and pay-per-click marketing described further below.
Once
desired free listings are achieved, we suggest regular monitoring
and site updates to maintain your positions! Your
home page should be kept fresh with regular updates, even if
it's
just
a sentence
or two, so that search engines can see a recent save date, otherwise
newer Web sites may get the upper hand. We suggest running
a search engine report at least monthly
to make sure the site hasn't slipped.
Already
online? See how your Web site ranksfor
various search terms in top search engines and directories,
including Google, Yahoo (Web), AOL Search, MSN, All The
Web (FAST), Alta Vista, Teoma, Yahoo, Open Directory
(DMOZ), and LookSmart.
Searchdirectoriesare
human reviewed. An editor looks at your site,
then decides whether to allow it into the directory. Directories
display their listings first (often alphabetically), followed
by supplemental listings from partner search engines. Most
directories (such as Yahoo and Looksmart) charge for submissions
and review sites quickly. The exception is DMOZ
- The Open Directory Project. Submissions are free, but
response can be slow and acceptance is not guaranteed. Multiple
submissions may be required before a site is accepted, but
it's worth the effort. DMOZ listings are shared with partner
engines America Online, Alta Vista, Hotbot, Google, Lycos and
Netscape.
Search
enginesuse algorithms to automatically analyze,
accept (or refuse) and rank your site. These algorithms
look at a number of factors which can change without notice. "Spamming" techniques
(such as doorway pages, tone-on-tone words that blend into
the background, and long keyword lists at the bottom of
a page) that artificially inflate site rank are discouraged
and these
sites are usually
banned once they're discovered.
Pay-Per-Click
Programs
Sponsored
Listings (Pay-per-click) are pay-for-performance
programs that offer a fast, effective way to drive
targeted visitors to
your
Web
site. Sponsored listings are shown above the free
listings. These programs are keyword driven and appear
online
within
hours or days of submission (as opposed to free listings
which can take eight weeks to show online). We
can assist with any part of pay-per-click marketing,
including
setting up the account, writing the ad, developing
the keyword list, monitoring the program (as competitor
movement can change daily) and making adjustments
as needed along the way. Daily budgets can be set
to ensure that you only receive as many clicks as
you can afford.
Yahoo
Search Marketing (formerly Overture) supplies
listings to Yahoo, Alta Vista and MSN.
Keyword price is the only factor in placement, so if
you're
the
highest
bidder, you win the top spot.
Google
Adwords supplies listings to Google,
Lycos, America Online, Teoma and Ask
Jeeves. Rank is a combination of
bid price and ad popularity (click-through
rate).
The more you
are willing to
pay and the more often people click on your
ad(s), the higher you will rank.
Looksmart -
offers two paid programs. Results show on their Web
site, plus Lycos and smaller partner sites.
Inclusion-targeted
Listings - Placement is determined
by your relevancy, which can be improved
by search engine optimization. You pay 15
cents (a flat rate)
whenever someone clicks on your ad.
Keyword-targeted
Listings - Placement is determined
by keyword bid and ad popularity (click-through-rate).
Pay-Per-Click Success
Stories
CadillacMerchandise.com: We
designed an e-Commerce Web site and launched it over Thanksgiving
2004. To quickly start driving traffic to their site,
we set up a
Google and
Overture pay-per-click campaign. Immediately, their site
got about 50-100 visitors a day. They maintained this
level
of activity through the season and finished the season
with over 100 orders. Orders continue to flow into the
site daily.
SFMusiclaw.com: We
designed a Web site to promote legal services for a San Francisco
lawyer. As soon as we launched her Google
adwords campaign, the phone started to ring! She got one strong
business lead every day for two weeks, then paused her campaign.
FREE
Search Engine Success Stories
While search engines do
not guarantee free placements, we have successfully
put numerous clients into top positions in the major
free search engines!
Clutter
Tamer: After eight weeks, we checked out one keyword, "broward professional
organizer." For this keyword, their Web site ranks
#2 on Yahoo (out of 36,300 sites), #1 in Alta Vista
(out
of 34,800 sites), and #2 on All the Web (out of 29,900
sites).
Lok-Lok,
Inc.: Our six-week follow-up revealed
that Lok-Lok placed on page 1 and 2, often as the
first or second listing, for several of their search
terms in Yahoo's free search engine!
Comfort
Solutions: Within five weeks of optimizing
and submitting their site to the free search
engines and directories, Comfort Solutions reported
their
first sale from a customer who found their site
through a Web search. This sale "totally covered our
marketing expense," said a delighted Steve
Ross, president of Comfort Solutions. Our search
engine
report revealed several top rankings in the major
engines, including the top spot (#1) on Google,
Yahoo Web, AOL and Teoma. Eleven of the search
terms we
associated with their site resulted in listings
on pages 1-2 on several major search engines!
Fit
For You: After
the site was launched, we optimized the site
and submitted it to the major free search engines
and
directories. We were delighted with the results!
Not only was it accepted by All the Web, America
Online, Excite, Hotbot, Looksmart/Inktomi, Lycos,
MSN, DMOZ and Yahoo, it appears on page one of
results numerous times for keywords such as "Broward
exercise classes","Palm Beach exercise
classes", "Barbara Colby" and "Fit
For You". As a result, Fit For You has reported
new students who found their Web site through
an online search!
Jefco
Manufacturing: The
follow-up report revealed that for 15 major search
engines and 22 keywords/keyword phrases, their site
appeared in the first position (page 1, first listing)
42 times! Additionally, they have 197 appearances
on page 1 of results and 221 showings on pages 2-10.
Altogether, they have 460 free listings!
All
Seasons Uniforms and Textiles: After
optimizing and submitting to the free search engines/directories,
All Season's site appeared in All the Web, America
Online, Altavista, Google, Goto, Hotbot, Lycos, MSN,
Northern Light and Yahoo. On nearly all of these
engines, their site appeared on pages 1-6 of search
results for various keywords. The client reported
a 400% increase in Web traffic as a result of our
work!
We
can help attract visitors to your Web site through a variety
of online and offline marketing techniques.
Online
Marketing: Negotiate free reciprocal links
(with non-competing, value-added
Web sites),
utilize
advertising programs on search engines and portals (such as
priority keyword listings and banner
ads),
direct market through opt-in e-mail, and maintain a mailing
list and/or a newsletter through your Web site.
Offline
Marketing: Write and distribute press releases, design
and manage ad campaigns in newspapers and magazines, develop flyers,
postcards and brochures, and assist with purchasing mailing lists.
All
Web marketing programs that can
be measured will include reports to gauge results. We can set
up
programs that we maintain or that you maintain. The price
for Web marketing will be a combination of our hourly rate and
third-party advertising fees.
Online
Marketing Success Story
Excalibur
Electronics: For
two years in a row, we set up a holiday banner ad campaign
for Excalibur Electronics. In 2001, $2,500 in advertising
netted over $16,000 in sales (a 650% return on investment),
and in 2000, a $2,500 investment brought in $15,000
in sales (a 600% return!).
Using
Flash animation or Power Point, we can create multimedia
presentations for your Web site, business meeting or sales
tool. If you plan to distribute
a presentation on CD-ROM, we can design the disk label and insert
card, then
assemble small quantities to send to your clients and
prospects.
We
will provide free Web hosting for
any small, brochure-style Web site that we create. If you want
a domain name, we would set it up to "forward" to your
site at www.ronkin.net and keep your address in the window. You
cannot
access to modify your Web site with this option; however, we
will be
happy
to
update
your
site
whenever
you want. Upon request, we will move your site to the Web
hosting provider of your choice or put it on disk for you.
We
use and recommend Crystal
Tech for Web hosting. They are a national Web hosting company
based in Phoenix, Arizona. Basic accounts start at $7.95/month.
They offer great prices, features, statistics, performance
and toll-free
24
x 7 x 365
customer
service. Visit their Web site for more
information.
For Miva Merchant e-Commerce hosting, we suggest Hostasaurus.com.
If
you need a domain name, we suggest Domain
Direct. They charge $14.99 for "Domain Parking" or $24.99
per year for a "Personal Identity" account that includes
domain and email forwarding. Discounts for multiple years are
offered.
For more information
and to see if your name is available, click on the link above.
You
are free to use any Web hosting provider that you wish once you've
registered your domain name. Choose "Domain Parking" if
you plan to have your own Web hosting account. Select "Domain
Forwarding" if you plan to host with Ronkin Consulting for
free (available for all of our clients with small brochure-style
Web sites).
We
are available on a per-hour, per-project and retainer basis.
We accept payment by
cash, check, money
order, write transfer and credit
card (via Pay
Pal).
Work may begin after a retainer payment
is made. Depending on the
size
of
the project
and the
payment terms, we will either invoice at regular intervals
(such as at the mid-point and upon completion), monthly, or
at our discretion. In our "pay-as-you-go" program,
we welcome pre-payments in any amount you can afford, and we
will work
against that balance until your account
needs to
be replenished. We can continue in this way and at your pace
until the desired work is completed.
You
are entitled to prompt and courteous service. Also, we want
your project to reflect your personality and style. That is why
we encourage your participation and involvement in the project.
Your site will be created online at a private address where you
can observe the daily progress. You may share this address with
friends, family and associates. Print work will be sent as PDF
proofs. Other projects,
such
as logos
and
CD-ROM presentations, may be reviewed online or other media. We
understand that staying within your budget is important.
